Empower Your Future Growth With More AI Marketing

I’ve been in marketing for over 25 years.

I’ve worked on campaigns before Google Ads existed, before Facebook became a marketing channel, and back when “email automation” meant an intern hitting send manually at 7 a.m. I’ve seen brand marketing, performance marketing, social media, content marketing, influencer marketing—and all the buzzwords that have come and gone in between.

Marketing is in unprecedented complexity — and surprisingly, unprecedented opportunity.

We’re facing a wild combination of exploding channels, declining attention spans, soaring acquisition costs, tighter privacy regulations, and rising expectations from leadership. That’s the complexity part. But the good news — the inspiring news — is that we finally have a toolset that can reduce the complexity, automate the chaos, and amplify the human creativity that moves the needle.

That toolset is artificial intelligence.

Yes, AI comes with a lot of hype. And yes, plenty of marketers feel unsure how to apply it meaningfully without going completely robot. But from where I stand—working hands-on with startups, scale-ups, and B2B growth teams every day—I believe AI can be our ally. Not just to save time or generate a few blog posts but to fundamentally shift how we grow, lead, and build marketing teams for the next decade.

This post is my personal “state of the nation” for growth marketing. It’s a practical look at how AI is changing the game — and how you can start using it right now to make marketing easier, brighter, and more joyful.

Why Growth Marketing Is More Demanding Than Ever

Let’s be clear: marketing teams are under more pressure than ever.

We’re expected to:

• Scale demand across multiple channels
• Personalize everything without being creepy
• Launch faster, with fewer people
• Prove ROI in every campaign
• And stay compliant with privacy laws that change every six months

And all of this happens while the cost to acquire a customer keeps going up—in some industries by more than 20% year over year.

In this environment, five—or ten-year-old playbooks just don’t cut it anymore. Traditional content strategies, siloed performance teams, and monthly reporting cycles feel slow, manual, and often disconnected from actual growth.

That’s where AI enters the picture—not as a magic wand but as a force multiplier, a way to reduce the drag and unlock scale, a tool that helps small teams do big things and big teams move faster with fewer errors.

But to make the most of it, we must go beyond the buzzwords and use AI like a serious growth partner.

What AI Does for Growth Teams

AI is already delivering impressive results—not in theory, but in actual marketing departments across industries.

Let’s talk about the kinds of results I’ve seen:

• A mid-sized hotel chain used AI to personalize offers based on dynamic browsing behavior. They increased their revenue by 56% in a single quarter.
• A DTC brand used AI to analyze performance data and generate hundreds of creative ad variants in days. Compared to their previous manual process, they achieved a 10x ROI.
• The startups I work with are combining tools like ChatGPT, Clay.com, and Smartlead to run full outbound sales campaigns without touching the keyboard after setup.

These aren’t future-case scenarios. This is right now.
Growth teams who embrace AI are moving faster, learning faster, and growing faster. And they’re doing it without burning out.

Where to Start: 5 AI Use Cases That Work Right Now

Let’s get specific. Here are five ways I’m actively using or recommending AI in growth marketing today.

1. First Draft Copy, Instantly

Writing from scratch takes time. But staring at a blank screen is worse.

I use ChatGPT or Jasper to create first drafts of:

• Ad headlines
• Landing pages
• Email subject lines
• Product descriptions

These aren’t final drafts. They’re idea starters. They break the creative logjam.
What used to take a day now takes 15 minutes — and the team can spend more time editing for tone, clarity, and resonance.

2. Smarter Campaign Personalization

AI tools like Klaviyo, Customer.io, or Braze now allow you to send emails that adapt to the individual based on behavior, preferences, and timing.

in a case study, a brand used AI-driven segmentation to send personalized abandoned cart emails that referenced specific items left behind and paired with unique product recommendations. Clickthrough rates tripled, and revenue per email quadrupled.

The tech has caught up. Now the question is: are we using it?

3. Automated Insights (That Actually Help)

Instead of pulling reports and stitching together spreadsheets, AI can analyze you.

Example: GPT-powered assistants that look at Google Analytics 4 data and tell you which traffic sources are converting best. Or what times of day lead to the highest engagement. Or why bounce rates are rising on a particular page.

We’re not just saving time — we’re making better decisions faster.

4. Workflow Automation That Saves Hours Every Week

If your marketing process includes any repetitive steps, chances are you can automate it with AI and no-code tools like:

• Zapier
• Make (Integromat)
• Clay.com

Think of:

• Auto-qualifying leads
• Enriching profiles from LinkedIn
• Triggering personalized messages based on actions

These workflows don’t just save time — they unlock experiments you didn’t have time to run.

5. Video, Audio, and Image Generation

AI isn’t just about text anymore.

• With ElevenLabs, I can create voiceovers for product videos.
• With Runway, I can cut promo reels from a webinar.
• With Midjourney or Canva AI, I can turn a blog into a social carousel.

For smaller teams without in-house creatives, this is a game-changer.

What Changes When You Embrace AI

Suppose you’re wondering about your role in this new world. That's good. It means you’re asking the right questions.

Here’s what I see happening:

• Marketers shift from doing everything to orchestrating innovative systems
• Creative people get to focus more on ideas, storytelling, and emotional connection — not formatting or scheduling
• Growth teams spend less time in dashboards and more time in experimentation and strategy

You’re not being replaced. You’re being repositioned.
And the best part? You get to decide how that plays out.

How to Get Started Without Getting Overwhelmed

You don’t need to rebuild your stack from scratch or become a machine learning engineer. Start small. Iterate.

Here’s what I recommend:

1. Choose One Use Case

Don’t try to automate your whole life on day one. Start with:

• Generating campaign copy
• Analyzing reports
• Automating email follow-ups

You'll be hooked once you’ve seen the time saved and the improved results.

2. Upskill Your Team

Not with another big tool rollout — with lightweight prompt training.
Show your team how to talk to AI tools effectively. Give them 3–5 prompt templates. Run a 1-hour sandbox session. That’s enough to unlock momentum.

3. Clean Up Your Data and Systems

Before layering AI on top of messy spreadsheets and siloed tools, make sure:

• Your CRM is up to date
• You have a basic customer data pipeline
• You’re tracking key actions and conversions cleanly

AI can’t save insufficient data. It just helps you make the most of good data.

Looking Ahead: What I See Coming by 2025

This isn’t just about making things faster. It’s about changing how we work.

By next year, I believe:

• Most marketing teams will have AI copilots built into their day-to-day tools
• First-party data will be more valuable than ever (thanks to privacy laws and attribution gaps)
• The best-performing brands will be the ones that combine AI speed with human insight

We’re entering a new era where growth marketing is technical, creative, and AI-native.

The teams that thrive will be the ones who use AI not to replace people but to free them up to do their best work.

Final Thought

AI isn’t a silver bullet. But it is a power tool.
And if we use it wisely—to automate the grind, scale what works, and unlock new ideas—it can make our marketing lives not just more effective but more fun.

I’ve long waited for tools that simplify complexity, speed up strategy, and give us room to breathe.

AI is the closest thing I’ve seen yet.

If you’re not sure where to start, pick one place, get your hands dirty, see the impact, and build from there.

This is just the beginning. But it’s a very exciting one.